A Brand for the Busy
Easy care, Extraordinary beauty
Bloomin’ Easy ® offers three simple steps to plant parent success: plant, water, and relax. And busy homeowners find the brand appealing to their lifestyle.
Research shows that younger homeowners lack gardening experience and view landscaping as work. It’s this new consumer that Bloomin’ Easy ® offerings are focused on, targeting the audience with relevant packaging, messaging, and after-purchase support to go with its leading-edge genetics.
Working on a landscape project for a new homeowner? Work with your Petitti Family of Farms sales rep to incorporate easy-to-care-for Bloomin’ Easy ® offerings into the plan, and reap the rewards when you provide them with The Perfect Plant®.